Byte-size by Net Natives

Discover the latest updates, platform developments, Beta placements, and changes in the sector, all in one place.

We'll deliver you the biggest updates in the most bitesize pieces to help you navigate the digital space efficiently.

Thanks go to our Net Natives Biddable Media team for updating this information.

BBC to run adverts across UK 

The BBC is planning to begin introducing proposals around its podcasts and on-demand radio shows when they are streamed via third-party services such as Apple and Spotify. According to the Times, the ads are anticipated to begin around smaller factual and drama shows including The Archers, Desert Island Discs and In Our Time, although all shows will also be available without advertising via the corporation’s BBC Sounds service.

Takeaway: 

With access to popular BBC content advertisers can reach a larger audience. We expect to see increased competition among advertisers vying for space on BBC shows. 

 9 April 2024

Source

Marketers are facing an AI skills ‘crisis’

This article looks at a survey of over 1,900 senior marketers globally on issues around AI. The results showed that 92% are eagerly embracing AI, one of the most talked about new technologies in years.

Despite this openness, it revealed that 52% of marketers surveyed identified a lack of data skills among marketing talent as a top-three issue when using data for customer engagement, hindering the use of AI.

Takeaway: 

Addressing these obstacles will be crucial utilising the potential of AI and maintaining competitiveness in an increasingly digital landscape.

9 April 2024

Source

Ad for "World Down Syndrome Day" challenges assumptions

This ad for World Down Syndrome Day challenges stereotypes about the limitations of life with Down syndrome. Inspired by a speech by Marta Sodano at the UN. The campaign aims to break down stereotypes and barriers faced by people with Down syndrome. It's a powerful message against prejudice and aims to expand opportunities for those with Down syndrome.

Takeaway: 

This is a great campaign message that can be adopted in HE to showcase diversity and create a welcoming environment to encourage prospective students with disabilities and diverse needs to apply.

9 April 2024

View the full article here

The top 4 benefits of programmatic DOOH

This article looks at the benefits of digital out-of-home ads. How seamlessly integrating physical screens with moments of action and social connection. It combines the mass reach of OOH with precise targeting and holistic measurement, offering creative, measurable, and adaptable capabilities that are becoming essential in marketers' omnichannel strategies.

Takeaway: 

Highlights include; buying audiences, not just locations, capitalizing on the context of the trend reaching customers in public spaces at key moments and having the ability to act and adjust quickly.

15 March 2024

Source

The first US privacy act of 2024

The New Jersey Privacy Act sets a precedent for other states and the federal government to follow suit in prioritizing data privacy and protection. Scheduled to come into effect in January 2025, reshaping the landscape of data privacy.

Takeaway: 

Mandates requiring opt-outs and data disclosure challenge conventional targeted advertising strategies, placing consumer control at the forefront. As transparency and trust emerge as critical components of advertising success, marketers must swiftly adapt to regulatory changes to ensure long-term viability in an evolving landscape.

15 March 2024

Source

Content inspiration: User-generated content 

We loved the University of Southampton's latest campaign "The Last Tour". From visuals to music, it's a testament to student talent and collaboration. In one video, it encapsulates all aspects of campus life all in one video. It's a beautiful showcase of what makes Southampton special: its students.

Takeaway: 

User-generated content serves as a powerful marketing tool. It authentically showcases the university's vibrant culture and academic excellence through the achievements of its students.

15 March 2024

Watch the YouTube video here.

Creative Strategy for TikTok

Looking to make TikTok a bigger focus within your digital marketing approach? This comprehensive guide published by TikTok details the best practices, creative tips and refining strategy to suit the app. TikTok has released this hoping to provide “a roadmap to creative success, highlighting the solutions to help you build impact-driving video content with ease.”.

Takeaway:

Even if you think you know TikTok already, it’s always worth checking and ensuring you’re across the latest tools and options. 

 27 Feb 2024

Source

Meta expands access to Instagram’s Creator Marketplace

Launched in 2022 for the US, the Creators Marketplace enables brands to search and connect with relevant platform influencers to work with on their Instagram campaigns - based on things like focus topics, follower counts, location etc.

Takeaway:

This has now been expanded to the following regions: Canada, Australia, New Zealand, UK, Japan, India & Brazil. As well as this, Meta is rolling out machine learning-based recommendations within the tool to help brands more easily discover creators who are the best fit for their campaigns.

27 Feb 2024

Source

UK international student numbers fall by a third

Data from over 60 UK universities has revealed a concerning trend: the issuance of study visas has plummeted by a significant 33%. According to Enroly admissions data international student deposits and visas are notably lower compared to 2023 and 2022, with postgraduate acceptances showing a staggering 37% decrease.

Takeaway: 

Students may be put off by uncertainty over the UK’s post-study work offer after the UK government asked the Migration Advisory Committee to review whether international students should be entitled to stay in the UK for at least two years after completing a course...

27 Feb 2024

Read the full article here.

Your TikTok feed may soon feature 30-minute videos

If you thought TikTok was already taking up too much of your time... TikTok is trialling 30-minute-long video uploads for select users in the beta version of its app. This expansion signals TikTok’s intent to be a go-to spot for all types of content. 

Takeaway: 

As we already know, TikTok has captivated the world with its short clips. But with longer videos comes the opportunity to place ads in the middle of clips. These ‘mid-roll’ ads often lead to higher completion and engagement rates!

14 Feb 2024

Source

Is LinkedIn going to be a bigger focus for your business in 2024?

Social Media Today has reported on  Richard van der Blom’s “LinkedIn Algorithm Insights” report. The report, the fifth of its kind produced by van der Blom, provides hugely valuable notes on what LinkedIn’s algorithm is looking to amplify, what works best to increase reach, and how you can use that to your advantage.

Takeaway: 

As we know LinkedIn is growing even bigger and this report provides hugely valuable notes on what LinkedIn’s algorithm is looking to amplify, what works best to increase reach, and how you can use that to your advantage.

14 Feb 2024

Source

Content inspiration: UCAS deadline

We loved The University of Winchester's Spark Ads, which were live promoting UCAS Deadline and other key events. The content was trend-driven and varied, finding ways for all audiences to engage. Using references from ‘The Office’ is both comedic and relatable, whilst creating an “ins and outs for 2024” style video is topical and still relevant as they apply it to the UCAS deadline.

Takeaway: 

Make sure you're keeping an eye out for current trends, it is a great way to make your content relatable. You can even repurpose old content and adapt it to trending sounds and other popular trends.

14 Feb 2024

Watch the TikTok here.

Jake Cuthbert

Head of Paid Media

Bethany Moore

Senior Paid Media Analyst

Ian Down

Paid Media Executive

Aline Lanfranco

Programmatic Strategic Lead

John Hagan

Programmatic Performance Lead

Kameron Abbas

Senior Paid Media Analyst

Jake Cuthbert

Head of Paid Media

Bethany Moore

Senior Paid Media Analyst

Ian Down

Paid Media Executive

Aline Lanfranco

Programmatic Strategic Lead

John Hagan

Programmatic Performance Lead

Kameron Abbas

Senior Paid Media Analyst

Jake Cuthbert

Paid Media Analyst

Blanca Serrano Cabezas

Programmatic Trader

Alec Hughes

Paid Media Analyst

Scarlett Williams

Paid Media Executive

Lizzie Wilding-Clark

Senior Digital Consultant

Jonathan O'Halloran

Senior Paid Media Analyst

Nathaniel Njie

Senior Paid Media Analyst

Sian McGowan

Paid Media Analyst

Alec Hughes

Paid Media Analyst

Scarlett Williams

Paid Media Executive

Lizzie Wilding-Clark

Senior Digital Consultant

Jonathan O'Halloran

Senior Paid Media Analyst

Nathaniel Njie

Senior Paid Media Analyst

Sian McGowan

Paid Media Analyst

Get updates to your inbox...

This field is required
This field is required
Please enter a valid email address
This field is required
This field is required
Which corporate office do you want to contact or hear from?
This field is required
Net Natives would like to email you with information which they feel would be of interest to you. If you are happy to hear from them please tick the box (you can unsubscribe at any time).
This field is required

By continuing, you understand that you are submitting your information to Net Natives. The information that you provide will be used and stored in accordance with our Privacy Policy. By submitting your information you are providing ongoing consent to be contacted by Net Natives about this and related products or services in accordance with our terms and conditions. If you have any queries, please contact marketing@netnatives.com.