Leveraging your CRM TO Improve the Student Experience

Ken Higgins
General Manager of Student Success, Slate

With more than 10 years of experience in higher education, admissions, and financial aid, Ken now leads a team at Slate that focuses on student success. Understanding that retention and the overall student experience remain underserved areas within the industry, Ken and his team have made strides in disrupting the standard to ensure that colleges and universities get what they need from their student CRMs.

Join Ken as he highlights new enrollment and application trends, and leads a timely discussion on the importance of amplifying retention efforts within the higher education sector.

Exploring the impact of ai on higher education

Student Panel
Students from partner universites around the United States

Join us for an engaging Q&A session featuring a diverse panel of students as they delve into the fascinating topic of Artificial Intelligence (AI) and its impact on higher education. This interactive session will allow attendees to ask questions, engage in thought-provoking discussions, and gain a deeper understanding of the potential benefits and challenges associated with integrating AI technologies in higher education settings.

Killer creative in the age of AI

Cem Topcam
Head of Copy & Content, Net Natives

Artificial intelligence (AI) is here — and it’s impacting higher education marketing in a major way. In this session, we’ll cover the AI tools at your disposal (ranging from ChatGPT and Midjourney, to Google’s Bard) and how to use them to push your marketing designs and copy to new creative lengths. You’ll leave the session with a firm understanding of AI basics and how you can leverage them on your campus — and get the most bang for your marketing buck.

Bringing Teams Together: Working Collaboratively to OpTimIZE your MARKETING Efforts AND Crush Your Enrollment Goals

Jennifer Lonchar
Vice President of Strategy and Partnerships, Net Natives

We all dream of that perfect work environment. A collaborative experience where recruitment campaigns are optimized and tracked centrally, and marketing and admissions teams work together seamlessly to achieve their enrollment targets.

Join us  as we explore a variety of strategies to improve conversion rates, harness the full power of your CRM data, and increase buy-in and collaboration among your marketing and enrollment teams. By the end of this session, you’ll be better equipped to improve lead generation and remove the blind spots in your pipeline, allowing you to maximize your marketing budget and transform your enrollment strategy. 

The changing student demographic: embracing the non-traditional student journey

Carrie Hopkins & Matt Byerly 
Director of Client Growth and Media Strategy & Vice President of Marketing, Net Natives

Since 2019, non-traditional applicants have increased dramatically. These statistics, paired with the modality changes that Covid-19 brought to the education sector, mean that colleges have an opportunity to rise to the challenge and embrace a new student journey. 

Join us as we take a deep dive into the changing student demographic, and illuminate the ways universities can create relevant advertising resources, ensure campaigns and messaging resonate and ultimately increase enrollment in this ever-expanding group.