Find out if AI is sending students to your competitors. Discover what AI tells prospective students about you. Protect and grow your market share with real data.
– Marketing Manager, University of Cambridge
Your brand equity is shaped by how students really feel, how often you're searched for, and the AI answers given to prospective students.
Brand Equity Tracker measures all three against your competitors combining Human Sentiment, Share of Search Demand and Share of Model LLM Visibility to give you the intelligence to protect and grow market share.
Since 2008 Net Natives’ Trackers have transformed the way institutions…
A strategic, 360° view of your brand health drawing on three complementary data sources. Select your audience demographics and competitors to uncover the intelligence that drives growth.
Qualitative surveys measuring brand awareness, recall and perception among real prospective students and stakeholders.
Branded search volume analysis benchmarked against competitors to track shifts in market interest and consideration.
Tracks how often your university appears in leading AI model responses, benchmarked against competitors, including citation source analysis.
Executive Director, Columbia University
