In the jam-packed hour, we covered...
Ed and Edel, UK Partnerships, TikTok, explained the phenomenon that is Tik Tok and why the student audience is so important.
Yazmin, Content Strategist, TikTok, shared her top tips for content and what works best for brands.
Charlie, Creative Director, Natives, gave his top tips for creating an engaging content strategy and shared what content is cutting through with our Study Tubers.
Tom, Advertising Director, Natives, shared his top tips on creating compelling campaigns on Tik Tok with case study examples from global institutions.
Plus, there was a live Q&A with the experts.