How to Measure Advertising ROI: Tracking Paid Media Against Enrolled Students

Across the education sector, we see the same challenges being faced by marketing and admissions teams over and over again. Colleges and universities are becoming more like commercial entities, so you need reliable and compelling data to back up the decisions you are making, so you have the total support of your leadership team. 

Marketers are under increasing pressure on where to invest their budget and what the return will be. 

But it doesn’t have to be like that. Our advertising strategists and technology experts have lifted the lid on how utilizing technology and AI, you can reach and engage the prospective students that matter while tracking every dollar spent against an enrollment. 

In this webinar, we covered: 

• How to reach, engage and enroll more students with data-driven campaigns.
• How to incorporate a full-funnel approach to bridge the gap between marketing and admissions.
• How to track and nurture leads from initial media engagement through to enrollment.

Sign up and watch how Akero could help with your student recruitment strategy.