.The Akero Bitesize Series:.

 Lead scoring.

Catch up on-demand

The actions your students take all bear a different weight and tracking their engagement is crucial to informing your nurture tactics. Wherever your students are in the funnel; from enquiring about more information to filling in a form or sending off an application, track the heat of your leads via lead scoring.


Lead scoring will help your admissions team prioritise student enquiries, zooming in on the hottest leads to boost enrolments. Plus, you’ll be able to identify where students are dropping off to help optimise your tactics and move students through the funnel quicker. Setting up lead scoring will bring your marketing and recruitment processes into alignment, giving full-funnel visibility to your teams and helping to streamline your approach.

Convert students quicker. 👉

 

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What we covered:

  • How to set up accurate lead scoring to your touchpoints in Akero
  • How to implement lead scoring in your campaigns via workflows
  • How to analyse your students’ lead scores
  • The next steps in nurturing your students at each score interval

The voices on the session:

Julian Pareja

Akero Solutions Consultant

Alex Calder

Product Director

The Akero Bitesize series is drawing to a close, but we've still got two topics left: 

  • Prospect pipelines
  • Automation workflows

Keep your eyes peeled for the invite!

For more specific strategic consultancy or support, please get in touch. 

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