.The Akero Bitesize Series:.

.A/B testing.

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Welcome to our Akero Bitesize webinar series. In this series, our experts at Akero speak on different topics so you can make the most of Akero. In this session we covered A/B testing and how you can use this feature on Akero to continually optimise your campaigns for your student audience. 

The world around us is constantly changing, and Gen-Z is too. So why wouldn’t your marketing be constantly updating as well? Discover the power of A/B testing, how to use your data, and how to drive conversion through optimisation.

Watch on-demand today. 👉

 

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What we covered:

  • The power of research and where to get your data 
  • What you should A/B test and how often
  • The difference between A/B versus multivariate testing 
  • The best practices, the dos and don'ts of A/B testing

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The voices you heard from:

Julian Pareja
Akero Solutions Consultant

Alex Gage
Client Success Manager

Ioanna Pantelidi
Product Analyst

Get excited for the upcoming sessions covering the best practices of: 

  • SMS templates
  • Automation workflows
  • Prospect pipelines
  • Lead scoring

For more specific strategic consultancy or support, please get in touch. 

Contact us