Business Management and Marketing BA (Hons)


Level: Undergraduate

Entry requirements: 96 UCAS points

English language requirements: GCSE English at Grade C/4 or above, or IELTS 6.0 with no component less than 5.5 in each band, or equivalent. Functional Skills Level 2 in English.

Class hours per week: Nine to 12 hours, plus 28 to 31 hours per week for self-study and individual learning

Assessment method: Coursework, portfolios and business-related simulations

Duration: Three years

Tuition Fees (19/20 and 20/21): £9,250 (per annum)

Location: London*, Birmingham and Manchester 

Mode of study: Full-time: Daytime, or Evening and Weekend

Start dates:  November, March (2021) and July

Next application deadline: 3 July 2020

For students applying to begin their studies in July: QA Higher Education has two primary objectives during this rapidly evolving period regarding Coronavirus (Covid-19). The first is to ensure the welfare of our students and staff, and the second is to ensure continuity and access to learning. To help you start your studies this July, our intention is to start teaching your first semester of this programme online. As circumstances allow, we will review this decision with a view to bringing the programme back to a blend of face-to-face and online at the earliest appropriate time based on government and medical guidance.

Please visit the QA Higher Education Covid-19 Information and Advice page for up to date information about the steps that QA are taking on-campus and FAQs for you. 


The Business Management and Marketing BA degree is a joint honours programme that will provide you with expertise in both disciplines, offering you a greater range of career opportunities on graduation. The variety of skills will make you an attractive contender for developing your management and leadership career.

As well as developing the skills and knowledge required for either a career in business management or as a professional marketer, the business management and marketing course will provide you with entrepreneurial skills and understanding that will allow you to start your own business.



You will study a range of modules including the Business Environment, Principles and Practices of Marketing, Theory and Practice of Selling, Marketing Planning and Strategy as well as the chance to develop a business plan and complete a research project (dissertation).  In addition you will undertake personal and academic skills development. 


You will be taught using variety of teaching methods including lectures, workshops and tutorials, totalling 9 to 12 hours per week. You are also expected to complete independent study totalling 28 to 31 hours per week. 

In the Personal and Academic Development module, you will also have an opportunity to record your development in a Personal Development Planner (PDP). You will be asked to monitor those times when you use specific skills and the context in which they are experienced: study, work or personal, and you will be asked to consider the transferability of the skills developed in one context to other situations, which is what reflection is all about.

You’ll be assessed through a variety of methods such as coursework, portfolio work, problem-solving case studies, research projects and assignments based on business-related simulations. 


One of our study options available for UK and EU nationals includes evenings and weekends.

This study option offers exactly the same levels of student support and the ability to balance your full-time studies with your personal life.


All modules are core and are worth 30 credits, unless specified.


  • Business Decision Making
  • Principles and Practices in Marketing
  • Fundamentals of Management
  • Personal and Academic Development (15 credits)
  • The Business Environment (15 credits)


  • Business Research Methods
  • Communications and Digital Marketing
  • Serving Customers in Global Markets
  • Theory and Practice of Selling (15 credits)
  • Creating a Winning Business 1 (15 credits)


  • Achieve Your Potential (15 credits)
  • Management Dissertation
  • Marketing Planning and Strategy 
  • The Practice of Management
  • Project Management  (15 credits)

The course information displayed on this page is correct for the academic year 2019/20. We aim to run the course as advertised however, changes may be necessary due to updates to the curriculum (due to academic or industry developments), student demand or UK compliance reasons.


To study this programme, you will need to meet the following entry requirements:


  • 96 UCAS points
  • A minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • A minimum score of 8 on the QA Higher Education Maths test


  • GCSE English at Grade C/4 or above 
  • IELTS 6.0 with no component less than 5.5 in each band, or equivalent. Alternatively, applicants can sit the QA Higher Education English test

We encourage and  will consider applications from mature students who haven't recently undertaken a formalised course of study at A-level or equivalent, but who can demonstrate relevant workplace or voluntary experience, indicating their ability to complete the course successfully. Applications will be considered on a case-by-case basis.



  • £9,250 per annum

Your tuition fees cover the cost of teaching, access to resources, registration costs, and Student Support Services. They do not include the cost of course books, stationery and photocopying/printing costs, accommodation, living costs, travel, hobbies, sports or other leisure activities.


 In addition to the tuition fees, you should be prepared to buy some of the course texts which are around £30 each. This would average around £200 per annum.


On completion of this course you’ll have improved your career opportunities in commercial, third and public sector organisations. The course is the perfect preparation for entry into graduate schemes in business and marketing.

Roles you could go into include:

  • Business Development Manager
  • Digital Marketing Executive
  • Business Research Consultant
  • Recruitment Consultant
  • Marketing Communications Executive
  • Sales Manager
  • Human Resources Manager
  • Marketing Communications Executive and many more.

Our course will also prepare you for postgraduate studies, including possible study for a specialist masters in marketing or an MBA.



London Centre**

**Your classes may be taught at one of our alternative centres in Central London.

Please note: A full list of Central London locations is available on our website at All teaching locations are easily accessible via tube, rail and bus networks. Our team will contact you with any changes to teaching locations at the earliest possible opportunity.


5th Floor Centre City
5-7 Hill Street
B5 4UA


Saint James Buildings
61-95 Oxford Street
M1 6FQ


If you have any questions regarding this programme, entry requirements, or studying with us, contact us using the form below.

READY TO APPLY? Join us today!

Next application deadline: 3 July 2020

  • Apply for Birmingham:

>Daytime (July 2020)

>Evening & Weekend (July 2020)

  • Apply for London:  

>Daytime (July 2020)

>Evening & Weekend (July 2020)

  • Apply for Manchester

>Daytime (July 2020)

>Evening & Weekend (July 2020)


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